Craft UIUX Design
E-commerce landing page with a “User as Artist” approach
The project focuses on a web-/landing page for an e-commerce/creative audience. The goal was to deliver a polished UI/UX experience while introducing a first-in-class “User as Artist” concept, where customers are empowered to become creators. Users are given virtual brushes and color options to explore, enabling them to design and customize the product in their own unique way. The platform also emphasizes collaboration with different brands and people, enriching the creative process and fostering a sense of co-creation.
This project demonstrates how thoughtful design can elevate an e-commerce landing page by merging aesthetics, usability, and creativity. By treating the user as the artist, the experience moves beyond standard shopping into interactive exploration and self-expression, while brand and community collaborations add depth and engagement. This approach highlights the potential of digital experiences to transform users from passive buyers into active creators.
[Read Complete Detail in my Behance]
