Lenskart’s Product Listing Page (PLP) using a concept termed “Supercards.” The focus is on card-style layouts that appear clean, structured, and visually compelling for users as they browse product listings.
Key Highlights
Consistent Visual Language: The "Supercards" are designed with attention to alignment, spacing, and hierarchy—ensuring a uniform appearance across the PLP.
Information Clarity: Each card is thoughtfully organized to present the most important product details (like product image, name, price, and key badges) at a glance.
Aesthetic Appeal: The design employs minimal, modern aesthetics—clean lines, balanced white space, and visual cues that elevate the overall browsing experience.
Tools Used: The project credits Adobe Photoshop and Figma as the primary tools used to craft these designs.
Impact
Improved browsing experience by reducing cognitive load.
Created market-standard e-commerce cards with a premium look.
Set a strong foundation for scalability across future product updates.
[Read Complete Detail in my Behance]
