Over 80% of Gold members didn’t know about their Buy 1 Get 1 Free benefit. The old cart design was cluttered, showed only one product per screen, and didn’t highlight offers clearly. It also lacked alignment with modern UX and design system standards, leading to poor user experience and missed opportunities.
The three major challenges in this project were the tight timeline, no user research, and the ongoing development of the design system.
This project involved the complete design and development of a bespoke website for a luxury tailoring studio. The goal was to create a digital experience that reflects the studio’s commitment to craftsmanship, quality, and personalized service, while also offering a seamless user experience.
The design was inspired by the elegant aesthetics of high-end fashion, using a refined color palette of deep navy, rich burgundy, and subtle gold accents. I focused on a minimalist layout that emphasizes the studio’s bespoke services and craftsmanship. Large, high-resolution images showcase the intricate details of the tailoring process, while custom typography evokes a sense of sophistication and tradition.
The site was built using modern web technologies to ensure performance and responsiveness. I implemented a user-friendly content management system (CMS) that allows the studio to easily update services, showcase new collections, and manage client bookings. The site is fully responsive, providing a seamless experience across all devices, from desktop to mobile.
[Read Complete Detail in my Behance]
